Service 03 · Retainer
Get found on Google and in AI answers. We optimise for traditional search and for tools like ChatGPT and Google AI Overviews - where your customers are already searching.
Why it matters
Paid media stops the moment the spend stops. Search visibility works the other way - every ranking earned keeps sending traffic, leads and revenue long after the work is done. Built properly, SEO is an asset that compounds.
Search itself has changed. Answers now surface in AI overviews, assistants and the map pack - not just ten blue links. We optimise for where answers actually appear: structured content, clean entities and pages built to be cited.
Your customers now ask AI tools for recommendations. Most businesses are invisible there. We make sure you're the one that gets named.
Our approach
How we make SEO & AIO work.
Audit & keyword map
A full technical and content audit plus a keyword map showing exactly where the winnable demand sits.
Fix & publish
Technical fixes shipped, priority pages rewritten, new content published on a steady cadence - every piece tied to a query.
Compound & expand
Monthly reporting on rankings, traffic and - most importantly - leads and revenue from organic. Winners get expanded.
How we run SEO & AIO
A system, not guesswork.
What's included
Only pay for what you need today.
Three clear tiers - Launch, Growth and Scale. Quarterly cycles, billed monthly. Upgrade as you grow.
Why AIO matters: most businesses are invisible in AI answers. We make sure you're the recommendation.
Channels
Where SEO & AIO works, and who's there.
Visibility is no longer just ten blue links. We win the classic search engines and the new AI answer engines that increasingly decide what people see first.
SEO channels
Google Search
- Who's here
- Buyers searching with clear intent, everywhere.
- Best for
- High-intent keywords and topical authority.
- What to expect
- Compounding organic traffic and qualified leads.
Bing
- Who's here
- Older, higher-income desktop and enterprise users.
- Best for
- Commercial keywords; also powers Copilot.
- What to expect
- Incremental traffic and enterprise visibility.
YouTube Search
- Who's here
- People researching how-to and products in video.
- Best for
- Keyword and topic optimized video.
- What to expect
- Authority and evergreen discovery.
Google Maps / Local
- Who's here
- Nearby customers ready to visit or call.
- Best for
- Local intent, proximity and reviews.
- What to expect
- Foot traffic, calls and local leads.
AIO channels (AI answer engines)
ChatGPT / OpenAI
- Who's here
- Users asking AI for recommendations and answers.
- Best for
- Being the cited, trusted source in your niche.
- What to expect
- Inclusion in AI answers and referral visibility.
Perplexity
- Who's here
- Researchers who want sourced, cited answers.
- Best for
- Authoritative, well-structured, citable content.
- What to expect
- Citations that send high-intent traffic.
Google AI Overviews
- Who's here
- Mainstream searchers seeing AI summaries first.
- Best for
- Structured content AI can extract and cite.
- What to expect
- Presence in the AI answer above the results.
Gemini
- Who's here
- Google and Android users across apps.
- Best for
- Entity clarity and authoritative coverage.
- What to expect
- Visibility across Google's AI surfaces.
Microsoft Copilot
- Who's here
- Windows, Edge and Office users getting AI answers.
- Best for
- Bing-indexed authority, since Copilot uses Bing.
- What to expect
- B2B and enterprise AI visibility.
The science behind it
Powered by method + machines.
We pair proven marketing science with a best-in-class tool stack - so strategy is grounded in how people decide, and execution runs on the platforms that scale it.
Tools & technology we use
Semrush
Ahrefs
Search Console
GA4ChatGPTPerplexityGoogle
The impact
Representative outcomes across engagements.
Why we're different
Most agencies sell activity. We answer for outcomes.
Optimised for Google and AI answers (AIO)
Content written in-house to rank and convert
Authority earned through real work - never bought
“They are the first agency that reported revenue to us before we asked. Every meeting starts with the number.”
Managing Director · retail group
Selected work
A selection of the brands and founders we have driven measurable seo & aio results for, many of them partners for years. Representative case studies.
Off-plan launch, sold through the waitlist
A calendar booked weeks out
Footfall that followed the feed
One identity across three markets
Direct bookings over OTA commissions
Inquiries that became enrollments
A launch film built to travel
A grand opening at capacity
Online sales for high-consideration buys
Consultations booked from the feed
A website that books its own demos
The firm clients find first
Subscribers who keep coming back
Sold out before the show home opened
Consultations that convert
Online revenue that compounds
Reservations that fill the book
Experiences the feed couldn't scroll past
Enrollment season, twice the applicants
A model sold before arrival
Limited onboarding - a few brands each quarter
Tell us your goals and a senior strategist replies within one business day - with the plan and the right tier for SEO & AIO.