Service 02 · Retainer
Every dollar of your ad budget managed for maximum return - leads and sales you can measure, not just clicks. Paid media across Meta, Google and TikTok, planned, launched and optimised against ROAS.
Why it matters
The platforms are happy to spend your budget either way. The difference between an expense and an engine is the system around the spend - tracking that captures truth, creative that stops thumbs, and optimisation that answers to your margins.
Before a single dollar goes live you get a forecast: expected cost per lead or acquisition, break-even point, and the KPIs we expect to be judged on. Then we report against it - in money, not impressions.
Budgets are never locked to a channel. If TikTok outperforms Google this quarter, the budget moves. The media plan serves the number.
Our approach
How we make Paid Ads work.
Audit & forecast
We audit your accounts, tracking and funnel, then model what your market costs to win - before you commit a budget.
Launch sprint
Campaigns, creative and tracking live within the first weeks, structured for clean learning rather than fast spending.
Scale what pays
Weekly optimisation against ROAS and CPA targets - winners get budget, the rest gets cut without sentiment.
How we run Paid Ads
A system, not guesswork.
What's included
Only pay for what you need today.
Three clear tiers - Launch, Growth and Scale. Quarterly cycles, billed monthly. Upgrade as you grow.
Ad spend is paid directly to the platforms and is separate from the retainer.
Channels
Where Paid Ads works, and who's there.
Each ad platform reaches a different mindset. We put budget where your buyers are and measure every dirham to revenue.
Meta Ads
- Who's here
- Broad consumer audiences on Facebook and Instagram.
- Best for targeting
- Interests, lookalikes and retargeting.
- What to expect
- Efficient leads and ROAS at scale.
Google Ads
- Who's here
- Users actively searching for a solution.
- Best for targeting
- High-intent keywords and Shopping.
- What to expect
- Bottom-funnel leads and sales.
TikTok Ads
- Who's here
- Younger, trend-led audiences on short video.
- Best for targeting
- Interest, behavior and creative-led targeting.
- What to expect
- Cheap reach and viral-style conversions.
YouTube Ads
- Who's here
- Viewers researching and watching intently.
- Best for targeting
- Intent, topic and audience segments.
- What to expect
- Awareness plus measurable conversions.
LinkedIn Ads
- Who's here
- B2B decision makers and specific roles.
- Best for targeting
- Job title, industry and company targeting.
- What to expect
- High-value B2B leads at premium CPCs.
Snapchat Ads
- Who's here
- Gen Z and young millennials, 13 to 34.
- Best for targeting
- Age, interest, location and AR lenses.
- What to expect
- Low-cost reach, app installs and awareness.
The science behind it
Powered by method + machines.
We pair proven marketing science with a best-in-class tool stack - so strategy is grounded in how people decide, and execution runs on the platforms that scale it.
Tools & technology we use
Google AdsMeta AdsTikTok Ads
GA4
Tag Manager
Looker Studio
The impact
Representative outcomes across engagements.
Why we're different
Most agencies sell activity. We answer for outcomes.
A revenue forecast before a single dollar is spent
Budgets follow performance - never locked to one channel
Server-side tracking you can actually trust
“They are the first agency that reported revenue to us before we asked. Every meeting starts with the number.”
Managing Director · retail group
Selected work
A selection of the brands and founders we have driven measurable paid ads results for, many of them partners for years. Representative case studies.
Sold out before the show home opened
Consultation calendar booked three weeks out
Sell-through the collection dropped
Covers up, no-shows down
Higher rate, higher occupancy
Enrollment season, twice the applicants
Test drives the showroom could barely fit
Memberships at nearly half the cost
A collection that sold itself
Higher-value projects, less chasing
Quote requests without the phone tag
Owning the questions clients ask
Retail-ready demand from day one
Off-plan launch, sold through the waitlist
Click-to-WhatsApp that filled every chair
Online revenue that compounds
Delivery orders that keep coming
Direct bookings over OTA commissions
Applications the funnel could handle
Enquiries that became sales
Limited onboarding - a few brands each quarter
Tell us your goals and a senior strategist replies within one business day - with the plan and the right tier for Paid Ads.