Service 06 · Retainer
Founder-led and executive personal branding, fully managed across the social channels that matter - LinkedIn, Instagram, X, TikTok, YouTube and more. We turn your expertise into an authority presence with thought-leadership content, short-form video and real engagement, so the right people know you, trust you, and come to you.
Why it matters
People buy from people. In a market of identical logos, the founder or executive who is visible, credible and consistently useful becomes the default choice - long before a sales conversation starts.
Most personal brands fail the way company feeds do: they post occasionally, say nothing memorable, and build no compounding authority. We treat your personal brand as a system - a clear position, a content engine, and proof that accumulates.
Authority is engineered, not hoped for. We map what your audience already believes, the questions they ask, and the signals that build trust - then produce the content and placements that move you from unknown to obvious choice.
Our approach
How we make Personal Branding work.
Position & narrative
We define what you stand for, who it's for, and the point of view that makes you worth following - the strategic ground your brand stands on.
Content engine
Ghostwritten posts, articles and short-form video in your voice, published on a steady cadence across LinkedIn, Instagram, X, YouTube and more - each piece shaped for its platform and repurposed across all of them.
Amplify & place
Podcasts, PR, guest features and paid amplification extend reach across every channel, while every touch is measured to inbound opportunities, not just likes.
How we run Personal Branding
A system, not guesswork.
What's included
Only pay for what you need today.
Three clear tiers - Launch, Growth and Scale. Quarterly cycles, billed monthly. Upgrade as you grow.
Ghostwriting is always approved by you before publishing - it stays your voice and your ideas. Channel mix is tailored to where your audience is.
Channels
Where Personal Branding works, and who's there.
We build your authority on the channels where your audience actually is, with content shaped for each platform and repurposed across all of them.
- Who's here
- Peers, clients and recruiters in your industry.
- Best for targeting
- Position by role, industry and seniority.
- What to expect
- Professional authority and inbound opportunities.
- Who's here
- A broad audience that connects with people, not logos.
- Best for targeting
- Interests and lookalikes around your niche.
- What to expect
- Relatability, reach and a human brand.
X / Twitter
- Who's here
- Industry insiders, media and fast-moving conversations.
- Best for targeting
- Topics, keywords and the people you engage.
- What to expect
- Thought leadership and rapid credibility.
TikTok
- Who's here
- Younger audiences discovering experts via short video.
- Best for targeting
- Interest and behavior on short-form video.
- What to expect
- Discovery, reach and a memorable personality.
YouTube
- Who's here
- People actively searching to learn from an expert.
- Best for targeting
- Search intent plus topic and interest.
- What to expect
- Deep authority that compounds over time.
- Who's here
- Broad and local networks, 25 plus.
- Best for targeting
- Demographics, interests and lookalikes.
- What to expect
- Community, groups and local recognition.
Threads
- Who's here
- Text-first early adopters following voices they trust.
- Best for targeting
- Topic relevance and your follow graph.
- What to expect
- Conversation and an engaged following.
Snapchat
- Who's here
- Gen Z audiences you reach one to one.
- Best for targeting
- Age, location and interest, with AR.
- What to expect
- Personable, behind the scenes connection.
The science behind it
Powered by method + machines.
We pair proven marketing science with a best-in-class tool stack - so strategy is grounded in how people decide, and execution runs on the platforms that scale it.
Tools & technology we use
LinkedInInstagramXTikTokYouTubeSnapchat
Buffer
Canva
CapCut
The impact
Representative outcomes across engagements.
Why we're different
Most agencies sell activity. We answer for outcomes.
A defined position, not just 'post more'
Ghostwriting in your real voice - checked against your ideas
Reputation built to convert into pipeline, not vanity followers
Questions, answered
Personal Branding FAQs.
Do you write the content for me?+
Yes. We ghostwrite in your real voice from your ideas, interviews and expertise, then you approve everything before it goes live. It sounds like you, without costing your time.
Which platforms do you focus on?+
We build a multi-channel presence - LinkedIn plus the platforms where your audience actually is, such as Instagram, X, TikTok, YouTube, Facebook and Threads - anchored by a personal site. The mix is chosen from strategy, and each channel gets content shaped for it.
How is this measured?+
Beyond reach and followers, we track profile visits, inbound messages, meeting requests and opportunities influenced - your personal brand as a pipeline source.
Is this for founders or company executives?+
Both. We build founder brands, and executive and leadership brands for people who represent a company - aligning the personal narrative with the business goals.
“They are the first agency that reported revenue to us before we asked. Every meeting starts with the number.”
Managing Director · retail group
Selected work
A selection of the brands and founders we have driven measurable personal branding results for, many of them partners for years. Representative case studies.
The broker buyers ask for by name
The skin expert the feed trusts
A designer with a following, not just a label
The chef who fills the room before the menu drops
The name behind the guest experience
The educator students find first
The voice enthusiasts subscribe to
The coach with a movement behind her
The maker collectors follow
The studio the algorithm loves
A founder brand that fills the pipeline
Partner-led authority that wins the brief
The founder customers buy into
The advisor clients Google first
The doctor patients already trust online
From invisible to industry keynote
The creative the industry watches
The dentist a whole city recognises
A creator with a waitlist
The consultant boards call first
Limited onboarding - a few brands each quarter
Tell us your goals and a senior strategist replies within one business day - with the plan and the right tier for Personal Branding.